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Cookie Policy

Last Updated: February 24, 2026

BuiltUp uses cookies to improve your experience, analyze traffic, and ensure the security of our platform. This policy explains what cookies are, how we use them, and how you can manage them.

1. What are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognize your device, remember your preferences (like login state or language), and help us understand how you use our site.

2. How We Use Cookies

We use cookies for several specific reasons:

  • Authentication: To identify you when you sign in and keep you logged in.
  • Security: To protect your account and prevent fraudulent use of login credentials.
  • Performance: To improve the speed and performance of our application.
  • Analytics: To understand how users interact with our features so we can improve them.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as logging in or filling in forms.

Cookie Name
Purpose
next-auth.session-token
Maintains your active user session securely.
__Host-next-auth.csrf-token
Prevents Cross-Site Request Forgery (CSRF) attacks.

3.2 Analytics Cookies (Google Analytics)

These allow us to count visits and traffic sources so we can measure and improve the performance of our site. These cookies are only set when you provide consent via our cookie banner.

Cookie Name
Purpose
_ga
Used by Google Analytics to distinguish unique users. Expires after 2 years.
_gid
Used to distinguish users. Expires after 24 hours.

3.3 Cookieless Analytics (Umami)

In addition to Google Analytics, we use Umami Analytics — a privacy-focused analytics platform. Umami does not use cookies, does not collect personally identifiable information, and does not track users across websites.

Privacy by Design

  • ✓ No cookies set
  • ✓ No personal data collected
  • ✓ No cross-site tracking
  • ✓ GDPR, CCPA & PECR compliant by default
  • ✓ All data is anonymized and aggregated

4. Third-Party Cookies

Some of our pages display content from external providers, e.g. Stripe for payments or Google for maps. To view this third-party content, you may have to accept their specific terms and conditions. This includes their cookie policies, which we have no control over.

  • Stripe: Used for fraud detection and payment processing.
  • Google Maps: Used to display project locations.
  • Sentry: Used to track errors and crashes in the application.

5. Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or delete certain cookies. However, if you block essential cookies, some parts of the BuiltUp platform may not work correctly.

Note that blocking cookies will not affect Umami Analytics, as it operates entirely without cookies.

6. Contact Us

If you have any questions about our use of cookies, please contact us at privacy@builtup.io.